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How To Evaluate an Idea | D&AD New Blood Awards | …

Link: https://www.dandad.org/en/d-ad-how-to-ev

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Offer Details: Sometimes an idea doesn’t work for a number of reasons, it’s slightly off brief here and you're not sure about the brand, but there’s just something. It’s just your gut feeling. You think this is going to be awesome. And that’s probably the most important thing. You shouldn’t confuse this with a sense of ownership over the idea ... See more ...

New Blood: beat block & brief blindness | D&AD

Link: https://www.dandad.org/en/d-ad-beat-bloc

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Offer Details: Switch your brain off a bit. "Great ideas happen through shifts of focus – or, rather, changing channel from conscious to unconscious thinking. As counter-productive as it might sound, switching off is the way to turn on the idea generation process in the brain. See more ...

D&AD Careers | D&AD

Link: https://www.dandad.org/en/d-ad-careers/

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Offer Details: 23 days holiday a year, plus 3/4 additional days off to enjoy an extended Christmas break. We want you fresh and fully charged. Extras — As part of our staff you will benefit from the option to join the private healthcare scheme, receive a discounted gym membership, childcare vouchers and a … See more ...

What's the Creative Industry Doing About Diversity? | …

Link: https://www.dandad.org/en/d-ad-whats-cre

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Offer Details: "The ones who can't afford the time off work or rely on mum and dad to help them out.” The Pipe D&AD's New Blood Shift runs a 12-week night school programme in London and New York to introduce those that haven't been to university to the creative industry. See more ...

Harness the power of hacking | D&AD New Blood | D&AD

Link: https://www.dandad.org/en/d-ad-harness-p

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Offer Details: As counter-productive as it might sound, switching off is the way to turn on the idea generation process in the brain. History is littered with moments of inspiration coming when people are taking time off from thinking about the problem they were trying to solve." Hugh Garry, Director, Storythings See more ...

A Guide To Getting Brave – Creating Bold Ideas | D&AD …

Link: https://www.dandad.org/en/d-ad-guide-get

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Offer Details: Creativity is a platform for dialogue, more than ever before. If your shit starts discussions, that’s something to analyse and iterate from. But it takes a brave person to put something out there, and it takes an even braver person to observe and embrace failure, to thrive off it. If you’ve listened, next time you’ll hit the right note. See more ...

Could Your Workaholism Be a Symptom of Impostor - …

Link: https://www.dandad.org/en/d-ad-could-you

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Offer Details: They tend to feel anxious when they are not working and find it hard to switch off from work and properly unwind. They rarely enjoy their work. Passion for your work may lead to long hours but this is borne out of intrinsic motivation for work which is pleasurable and absorbing. By contrast, workaholics often feel compelled to work to assuage ... See more ...

What Winning a D&AD New Blood Pencil Means | D&AD …

Link: https://www.dandad.org/en/d-ad-what-winn

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Offer Details: If you make it to the D&AD Wood Pencil winners, then you've fought off some seriously tough competition to walk away with this bad boy. You'll be miles ahead of the game already. New Blood Graphite Pencil. Now, if you make it past that first shortlist, then you're doing something seriously right. That's because to win Graphite you have to hit ... See more ...

Improve Your Creative Pitch | Creative Advertising and

Link: https://www.dandad.org/en/d-ad-improve-y

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Offer Details: Finally, the clients get the chance to kill it off. And, more often than not, they do. From explaining your ideas to colleagues at internal meetings, to the big client pitch, being able to articulate a creative concept is key to getting buy in. Tom Evans, Founder of BleepBleeps, explains why your presentations may be lacking effectiveness, and ... See more ...

Why we should all sing the Gravy Song | D&AD

Link: https://www.dandad.org/en/d-ad-naresh-ra

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Offer Details: It wasn’t inauthentic. Sainsbury’s didn’t simply cast a Black family instead of a white family. True, the commercial plays with close-to-universal archetypes of a daughter being embarrassed by her father and the father scoring playful points off the mother – his gravy versus her roasties. See more ...

Design an immersive experience | D&AD Festival | D&AD

Link: https://www.dandad.org/en/d-ad-design-im

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Offer Details: Secret Cinema is known for taking popular and cult films off the silver screen and using them as inspiration to design immersive experiences. In these experiences, the audience doesn't sit back, but actively participates in the narrative of each happening, fulfilling a longing for escapism and exploration. See more ...

The Power of Not Knowing | D&AD New Blood Awards | Global

Link: https://www.dandad.org/en/d-ad-power-not

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Offer Details: I basically gave half of my stuff to charity, quit my first proper job, broke off a relationship and moved to New Zealand for a bit, to find somewhere new and exciting to work. Two more years, several ad agencies, numerous freelance clients and four cities later , … See more ...

Advertisement Writing | Creative Advertising and Design

Link: https://www.dandad.org/en/d-ad-weapons-w

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Offer Details: It immediately suggests a lack of freshness. Accusations of stale, lazy or ripped-off follow. Award juries deny gongs on the basis of being derivative. This is ridiculous, as derivation is one of the immutable foundations of advertising. Much of Adland’s best work is borrowed, inspired by, or just a plain nick. See more ...

D&AD Membership | Global Advertising Design & Digital

10% off

Link: https://www.dandad.org/en/d-ad-education

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Offer Details: All the extras: 10% off D&AD New Blood Festival Exhibition stands. 20% off D&AD Digital Campus. 20% off D&AD Ceremony ticket. 20% off D&AD Masterclasses - training in creative skills for your team from the best in the business. Become a member. D&AD Masterclasses. D&AD Masterclasses power up careers and future proof businesses by focussing on ... See more ...

D&AD Awards 2021 FAQs | Global Advertising, Design

25% off

Link: https://www.dandad.org/en/d-ad-awards-fa

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Offer Details: To take advantage of this price reduction, complete your entries by midnight on 13 January 2021. Freelancers and businesses with less than 10 employees now get 25% off entries. To get the discount contact [email protected] Categories. . The D&AD Awards categories evolve every year to reflect industry developments. See more ...

How To Get Started – The Hardest Bit | D&AD New Blood

Link: https://www.dandad.org/en/d-ad-how-to-ge

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Offer Details: It’s a cliche, but you really do have to be in it to win it, and with the right mindset, you’ll be quick off the blocks. Set a goal. Mine was imagining my name being called out at the awards do and finding out I’d won a Yellow Pencil. As brilliant a feeling as it is to win, it’s equally as important to enjoy the ride. See more ...

What Is Unconscious Bias and What Can We Do About It? | D

Link: https://www.dandad.org/en/d-ad-what-unco

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Offer Details: What role do you think it plays in the creative industry? Tracy de Groose: Unconscious bias not only impacts the makeup of our workforce, but also the work that we put out into the world. 80% of the people our industry needs to talk to are women.That’s because women make around 80% of all purchase decisions. Yet, women make up just 25% of creative departments, while those in senior creative ... See more ...

D&AD Membership | Global Advertising Design & Digital

20% off

Link: https://www.dandad.org/en/d-ad-company-m

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Offer Details: All the extras: 20% off D&AD Digital Campus. 20% off D&AD Masterclasses — training in creative skills for your team from the best in the business. 20% off D&AD Pencil orders. Become a member. D&AD Masterclasses. D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars ... See more ...

How To Break Down a Brief | D&AD New Blood Awards | D&AD

Link: https://www.dandad.org/en/d-ad-how-to-br

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Offer Details: To fend off the fear, we've got a four-step exercise from D&AD Masterclass trainer Kit Altin, for emerging creatives on how to tackle a creative brief, keep ideas fresh, and improve your creative process as you enter the creative industry and need to boss those briefs time and time again. See more ...

Camera Shy | Ogilvy & Mather London | Unilever | D&AD

Link: https://www.dandad.org/awards/profession

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Offer Details: The film then contrasts this with footage of younger girls who, driven by their confidence, react in the opposite way, showing off for the camera without any self-consciousness. By doing this 'Camera Shy' encourages women to have more confidence in their own beauty and … See more ...

Get started in the creative industry | D&AD New Blood | D&AD

Link: https://www.dandad.org/en/d-ad-alice-isa

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Offer Details: Walk the walk is our series where we ask creatives about the early stages of their career and getting started in the creative industry. Image-maker and animator Alice Isaac tells us about her collage and mixed media projects and working for clients such as Nike, Prada, and Adidas. Read on to find ... See more ...

The Secret to Brilliant Radio Ads | D&AD Awards 2019

Link: https://www.dandad.org/en/d-ad-secret-br

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Offer Details: He started off as a presenter, and then moved up the ladder to become Head of UK radio for COI. Following this he established 'Shell Like', producing campaigns for Pampers, Lexus and many more. Using classic examples, Simon shares his insider tips on creating radio ads. “TV gives everyone an image, but radio gives birth to a million images in ... See more ...

Creating The Real Deal – How Creativity is Making People

Link: https://www.dandad.org/en/d-ad-ideas-cre

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Offer Details: This initiative took Nike+ Fuel off the app and into the real world, encouraging New Yorkers to get moving and redefining their loyalty programme. Endangered Soles For the New Blood Awards WWF brief back in 2015, this team came up with a powerful way of creating activists from young people. See more ...

12 Tips for Beating Creative Block | D&AD New Blood Awards

Link: https://www.dandad.org/en/d-ad-beat-crea

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Offer Details: You’ve got a brief. You want to come up with that big idea to blow everyone’s socks off, right? But how are you going to get there? Starting is the hardest bit. Then there's the carrying on bit, that can be a little tricky too. And that all comes before the committing and following through part. Don't panic. See more ...

How to have good ideas | D&AD

Link: https://www.dandad.org/en/d-ad-how-to-ha

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Offer Details: And while data is a science “you’d be daft to ignore,” says Davidson, creativity isn’t bound by logic, sharing this anecdote from his creative practice: “I think a bit of data came in on the Old Spice account, an insight that more women than men buy their deodorant, and that was a massive turning point for the creative team, so off they went and it was “Ladies…” [If you’ve ... See more ...

How Squarespace Unlocks Creativity with Caroline Pay | D&AD

Link: https://www.dandad.org/en/d-ad-in-conver

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Offer Details: Over the past decade, the conversation around well-being and mindfulness has firmly planted itself into culture, leading to a proliferation of apps designed to help us focus, switch off or reclaim a sense of perspective. Caroline Pay, Headspace CCO, discusses why and how Headspace invented the ... See more ...

How To Design for Behaviour Change | D&AD New Blood Awards

Link: https://www.dandad.org/en/d-ad-how-to-de

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Offer Details: Working on a brief all about changing habits and behaviour? Try this out. Once you’ve given it a go you can apply it to your idea, or use it to get new ideas flowing. 3. Come up with interventions: Break the barriers and use the opportunities to design interventions. Ok. There’s four. But this ... See more ...

How to Conquer Creative Fear | D&AD New Blood Awards

Link: https://www.dandad.org/en/d-ad-how-to-co

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Offer Details: If your foot lifts off the accelerator, the potential for new clients and new jobs stay in the distance and there are always people who will beat you to it. One aspect of freelancing I love is the ability to work with lots of different people in the creative design and advertising community. See more ...

Pitching and Presenting Masterclass | Creative Advertising

Link: https://www.dandad.org/en/d-ad-creative-

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Offer Details: 99% of the creative work produced in an agency never sees the light of day. Often, it falls at the first hurdle – when ideas are presented internally. Other work never makes it through the levels of approval that exist in every agency. Finally, the clients get the chance to kill it off… See more ...

Forget social media likes, great work goes beyond visual

Link: https://www.dandad.org/en/d-ad-editorial

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Offer Details: He said he’d noticed an “increasing homogenisation of what works and what doesn’t”, meaning creative work sometimes falls into the trap of ticking off whatever’s needed to satisfy the algorithm. “We’re in a world where it’s binary – you do that and it works, or you don’t do it and nobody sees it,” he said. See more ...

Edchup | DAVID The Agency | Kraft Heinz | D&AD Awards 2020

Link: https://www.dandad.org/awards/profession

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Offer Details: Ed Sheeran is crazy about Heinz. So much so that he has the label tattooed on his arm. To return the love Ed Sheeran had for the brand, it decided to tattoo itself. Heinz copied the placement of Sheeran’s tattoo sleeve to create a special edition bottle that was auctioned off at … See more ...

Advertising Creative Brief Inspiration | Creative

Link: https://www.dandad.org/en/d-ad-writing-c

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Offer Details: Waging a war on boring briefs, in the following video Kit talks about how to create a balance between ‘the straight and narrow’ of factual input, and the parts that inspire, setting off little explosions in your creative teams mind. Worth a watch if you’re stuck for unique ways to transmit information and get people in … See more ...

888.com Campaign | CHI & Partners | 888.com | D&AD Awards

Link: https://www.dandad.org/awards/profession

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Offer Details: To promote 888.com, we turned the world into a virtual casino. A number of billboards mimicked roulette play with an initial poster asking what colour the next poster would be. About 200 metres further along the road, we randomly posted either a red or black outcome. Another series of posters went ... See more ...

Next winners on getting their foot in the door | D&AD

Link: https://www.dandad.org/en/d-ad-next-winn

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Offer Details: The Next category at the D&AD Awards recognises up-and-coming creatives, focusing on those fresh to the industry. Already flying high producing interesting and relevant work, these winners have only been producing work commercially for up to three years. Here, Next pencil-winners from the 2021 awards share their stories on getting their foot in ... See more ...

Building Resilience for Creativity | Creative Advertising

Link: https://www.dandad.org/en/d-ad-build-res

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Offer Details: In all creative roles, both in-house and in agencies, pressures, set-backs and changes are inevitable. As much as we might try and hide from these, it’s these everyday challenges that can actually teach us how to cope with clients, tackle difficult briefs, nail pitches and embrace feedback. And ... See more ...

How to find a job that reflect your values – Be your own

Link: https://www.dandad.org/en/d-ad-be-your-o

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Offer Details: It was the push she needed to go freelance, and to start working on self-initiated projects like selling prints to “let off creative steam”. Wherever you are in your career, remember to keep networking See more ...

A Hero Falls | Furlined | | D&AD Awards 2016 Pencil Winner

Link: https://www.dandad.org/awards/profession

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Offer Details: This was the first of two commercials that focused on our Halo lead character, the Master Chief, who’s fate has been in question for months during our long running campaign for the Halo 5 release. In “A Hero Falls,” we did the unthinkable and killed off Master Chief. The film shows the ... See more ...

The Dancing Traffic Light | BBDO Proximity Dusseldorf

Link: https://www.dandad.org/awards/profession

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Offer Details: So, in a novel urban experiment, BBDO created a traffic light that people couldn't take their eyes off. An installation in a nearby square let people pick a music genre and slip into the role of the red man. Their dance moves were transmitted to the traffic light in real time via motion detection technology. The campaign garnered worldwide ... See more ...

D&AD Startup School with giffgaff | Creative Entrepreneur

Link: https://www.dandad.org/en/d-ad-giffgaff-

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Offer Details: This 4-part short course is for anyone with a glimmer of a creative business idea. During the course, you'll learn the first crucial steps to take as you get your idea off the ground, how to tell those that are worth pursuing from the rest, how to start-up your side hustle and realise your ambitions of becoming an entrepreneur. Over the 4 ... See more ...

Making the List | CHE Proximity | LEGO Australia | D&AD

Link: https://www.dandad.org/awards/profession

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Offer Details: Each Christmas, LEGO has to fight off that year's toy fads in order to remain at the top of children’s wishlists. This campaign features LEGO versions built of any toy, reminding gift givers that with the power of imagination LEGO can be any toy a child wishes for. If you've been awarded Wood ... See more ...

Care-E | BBDO New York | KLM | D&AD Awards 2019 Shortlist

Link: https://www.dandad.org/awards/profession

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Offer Details: It updates you on flight changes and drops you off at your gate. What makes Care-E truly special is its caring personality. We developed a deep communication system consisting of hundreds of moods and expression that give it a near limitless possibility to express itself. Care-E was celebrated by major outlets, generating over $50M of free ... See more ...

Kate Stanners on judging Press & Outdoor and forging an

Link: https://www.dandad.org/en/d-ad-kate-stan

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Offer Details: Kate Stanners got her start in advertising at GTT as a creative director before moving on to St. Luke’s, where she rose to the level of Vice Chairman and Creative Director. Over the course of her career, she has been awarded and lauded having worked on brands such as Carlsberg, Toyota, T-Mobile, Boots, Eurostar, Cadbury Holsten Pils and Nurofen. See more ...

Human Traffic Sign | Lowe China | Shanghai General Motors

Link: https://www.dandad.org/awards/profession

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Offer Details: Kicking off World Traffic Safety Day 2014, Lowe China collaborated with Buick to remind motorists and wayfarers alike that signs are there to be followed. They invited nine victims of traffic accidents to pose as human traffic signs at busy periods in accident-prone areas. The victims' presences served as a stark reminder that obeying the rules ... See more ...

How To Push Ideation | D&AD New Blood Awards | Global

Link: https://www.dandad.org/en/d-ad-how-to-pu

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Offer Details: Following on from our Breaking Down a Brief exercise, this one is all about ideation. Take the idea you’re settling on at the moment, however big or small, and see if you can stretch it. So you’ve got the start of an idea. But before you go any further, we’re going to throw you a curveball to ... See more ...

It's a Tide Ad Campaign | Saatchi & Saatchi NY | Procter

Link: https://www.dandad.org/awards/profession

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Offer Details: Tide hijacked the 2018 Super Bowl by turning every ad into a Tide ad. It kicked off with actor David Harbour establishing that whenever the viewer sees clean clothes, it's a #TideAd. He then appeared six more times in stereotypical Super Bowl ads, several infamous past Super Bowl spots, and even as ... See more ...

Funnier and weirder – the future of entertainment

Link: https://www.dandad.org/en/d-ad-future-of

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Offer Details: DDB Group Germany’s The Uncensored Library also successfully traded off a game crossover, by using the world of Minecraft to allow a global audience access to banned content. According to Soraya Sobh , Head of Creator Management at Fnatic , the jury immediately recognised it as a great piece of work. See more ...

D&AD Shift Sydney 2021 | Creative Advertising Placement

Link: https://www.dandad.org/en/d-ad-shift-syd

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Offer Details: D&AD Shift is a free night school, for self-made creatives without a university degree. This programme is for those wanting to enter the commercial creative industry. Shift will aim to teach you about what types of roles are available to you within Advertising and Design. This year is our first ... See more ...

The Beauty of Food Logistics | Dentsu | Toyota | D&AD

Link: https://www.dandad.org/awards/profession

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Offer Details: The evolution of Japanese cuisine is inseparable from the evolution of food distribution. These designs portray the flow of food products so vibrantly that they nearly dance off the page. In doing so, they help change the image of the logistics industry, which is often seen as functional and dull ... See more ...

Care-E | BBDO New York | KLM | D&AD Awards 2019 Pencil

Link: https://www.dandad.org/awards/profession

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Offer Details: It updates you on flight changes and drops you off at your gate. What makes Care-E truly special is its caring personality. We designed a deep communication system consisting of hundreds of moods and expression that give it a near limitless possibility to express itself. Care-E was celebrated by major outlets, generating over $50M of free media ... See more ...

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